F&B · Confectionery · APAC

Helping the world's most iconic chocolate brand speak to every APAC market like a local

Hershey's is a household name globally. But in Asia-Pacific — across India, Japan, Singapore, Malaysia, and Indonesia — the brand needed culturally resonant content that could compete with locally dominant players like Cadbury.

307M+

Social Views Scraped

APAC Markets

225+

Cultural Data Points

Competitors Benchmarked

The Insight

Global icon. Local stranger.

In every APAC market we analysed, local competitors dominated the social conversation. Cadbury's India presence was 11.3x Hershey's. Meanwhile, cultural moments — festivals, holidays, local food trends — were being completely missed by the brand's global content strategy.

We scraped 307M+ views of social trend data across five APAC markets and mapped exactly what resonates locally — from Diwali celebrations in India to matcha culture in Japan to night market energy in Malaysia.

Cadbury vs Hershey's (India)11.3x gap

Markets analysed5

Cultural data points225+

Local competitors benchmarked18

Platforms scrapedTikTok, IG, YT

Our Approach

From cultural intelligence to localized creative at scale

Social Intelligence

Scraped 307M+ views across TikTok, Instagram, and YouTube in India, Japan, Singapore, Malaysia, and Indonesia to map cultural whitespace.

Cultural Mapping

Identified 225+ local cultural moments, trending formats, and audience preferences unique to each market — from Diwali to matcha to hawker culture.

AI Creative Production

Produced localized lifestyle photography, social ad creatives, and product placement imagery — each tailored to a specific market's cultural context.

The Work

Localized lifestyle photography

AI-generated product photography placed in authentic APAC lifestyle contexts — from Singapore shophouses to Sydney harbour to Indian college dorms. Every image tells a local story.

Ad Creatives

Production-ready social campaigns

Localized social ad creatives designed for India and APAC markets — each rooted in a specific cultural insight, ready to deploy across Instagram, TikTok, and Facebook.

What We Solve

The strategic problems AI Studio addresses for global F&B brands

Localisation

Content adapted to each market's cultural context — Diwali for India, matcha for Japan, hawker culture for SEA

Scale

Multi-market creative production without the cost and coordination of local agencies in every country

Intelligence

Real social trend data (307M+ views scraped) driving creative decisions — not guesswork or global HQ assumptions

Speed

React to cultural moments and trending formats while they're still relevant — not months after the fact

Consistency

Brand-safe creative that maintains Hershey's identity while adapting to five distinct local cultures

Cost

Eliminate the need for multi-market photoshoots, local production teams, and traditional agency retainers

From zero APAC-specific content to a complete cultural playbook across five markets

Markets Localised

307M+

Data Points Analysed

Competitors Mapped

225+

Cultural Insights