F&B · Wellness · Singapore

Making a global wellness brand feel local in Singapore

By Carol Tan, Founder of AI Studio Pte Ltd · Updated 16 May 2026

Kencko's smoothie products connect with health-conscious shoppers worldwide. But expanding into Singapore meant more than translating copy. It meant creating content that felt truly Singaporean — rooted in local culture and everyday life.

50+

AI Visuals

Video Ads

Content Pillars

Market

The Insight

Key Takeaways

Kencko entered the Singapore market. We localised its content for local audiences.
The brand's existing visuals were US-centric. They felt inauthentic to Southeast Asian consumers.
Cultural research mapped local moments: festivals, kopitiam culture, hawker settings. This guided the content.
AI-generated photos and video placed the product in real Singaporean settings.
We delivered lifestyle, product, and video content as one system. No local production team was needed.

Global brand. Local disconnect.

Kencko's existing content featured Western models and American settings. The cultural references didn't land in Southeast Asia. Stock photos with Marina Bay pasted in didn't feel real — and consumers could tell. The brand needed content that spoke Singlish, celebrated local festivals, and showed real Singaporean life.

Existing contentUS-centric

Local cultural fitLow

Content needed50+ visuals

Our Approach

From cultural research to localized visual content

Cultural Research

We mapped Singapore's cultural calendar — Hari Raya, Chinese New Year, kopitiam culture — to find real content moments.

AI Localization

We created lifestyle photos with real local settings, local food, and local celebrations.

Video Production

Produced 3 campaign-ready video ads, with messaging built for Singapore audiences.

The Work

Cultural moments

AI-generated visuals from Singapore's cultural calendar: Hari Raya, Chinese New Year, and more.

More Visuals

Singapore lifestyle

Kencko products in real Singapore settings: kopitiam mornings, hawker centres, local food.

Product Showcase

Product photography

Clean product shots styled for the Singapore market.

What We Solve

What AI Studio solves for wellness brands entering new markets

Localisation

Made a global wellness brand feel like it belonged in Singapore — real moments, real settings, everyday life

Cultural Depth

Content built around real Singapore moments: Hari Raya, Mid-Autumn Festival, hawker centres, MRT mornings

Authenticity

Smoothies shown in real Singapore settings, not generic stock scenes. Nothing feels forced

Multi-format

One visual system across photography, product shots, and video. One consistent brand story

Speed

Enter a new market with content that's ready to use. No months of local agency onboarding

Cost

A complete content package for market entry. No local production team, model agency, or location scouting needed