The Work
Cultural moments
AI-generated visuals rooted in Singapore's cultural calendar — from Hari Raya celebrations to Chinese New Year traditions.
Kencko's smoothie products resonated globally with health-conscious consumers. But expanding into Singapore meant more than translating copy — it meant creating content that felt authentically Singaporean, rooted in local culture and lifestyle.
Kencko's existing content featured Western models, American settings, and cultural references that didn't land in Southeast Asia. Stock photos with Marina Bay pasted in felt inauthentic — and consumers could tell. The brand needed content that spoke Singlish, celebrated local festivals, and showed the product in everyday Singaporean life.
AI-generated visuals rooted in Singapore's cultural calendar — from Hari Raya celebrations to Chinese New Year traditions.
Kencko products in authentic Singapore settings — kopitiam mornings, hawker centres, local food culture.
Clean product shots styled for the Singapore market.
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