F&B · Coffee · Global

Helping the world's 5th largest coffee company join a conversation 2.2 million posts strong

By Carol Tan, Founder of AI Studio Pte Ltd · Updated 16 May 2026

UCC Ueshima Coffee invented canned coffee. It has 90 years of heritage and over 2,500 products. But on TikTok, 2.2M+ posts mentioned the brand — and UCC itself had zero presence there. The conversation was happening without them.

Years Heritage

2.2M+

Hashtag Posts

Content Pillars

From UCC

The Insight

Key Takeaways

A social-content engagement gave a heritage coffee brand a presence in a vast organic conversation it was missing from.
Millions of posts mentioned the brand. None came from the brand itself.
A content-gap audit studied the conversation and found five critical gaps versus brand presence.
AI-generated lifestyle and product photography placed the product in real cultural contexts.
Campaign-ready video and a cohesive multi-format system built the brand's footprint on TikTok and Instagram.

Beloved by millions. Silent on social.

2.2 million TikTok posts mentioned UCC coffee. Consumers shared recipes, reviews, and morning routines. But not a single post came from the brand itself. Five critical content gaps left the world's 5th largest coffee company invisible on the platforms that matter most.

TikTok posts about UCC2.2M+

Posts from UCC0

Content gaps identified5

Platform opportunityTikTok + IG

Our Approach

From content gap audit to visual storytelling

Content Gap Audit

Studied 2.2M+ posts across platforms to find the five critical gaps between consumer conversation and brand presence.

Visual Content Engine

Produced AI-generated lifestyle and product photography for Japanese and global markets.

Video Production

Created campaign-ready video content to build UCC's presence on TikTok and Instagram.

The Work

Localized lifestyle content

AI-generated lifestyle photography shows UCC coffee in real Japanese and global lifestyle settings — from quiet morning rituals to shared moments.

More Visuals

Product photography

AI-generated product photography shows UCC's range — from instant coffee to premium blends.

Video Content

Campaign-ready video

Video content produced for UCC's social channels.

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Video 1

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Video 2

What We Solve

The strategic problems AI Studio addresses for heritage coffee brands

Relevance

Placed a heritage Japanese brand inside the modern coffee conversation. 2.2M+ posts strong on social.

Authenticity

Product placement in real lifestyle settings, not studio shots. Moments that feel true to how people actually drink coffee.

Localisation

Visuals built for specific cultural contexts, not one-size-fits-all global creative.

Multi-format

One cohesive creative system spanning lifestyle photography, product shots, and video, all from one brief.

Brand Safety

Every visual keeps UCC's premium heritage feel while speaking to younger, digitally native audiences.

Cost

A complete visual content library, with no traditional agency retainers, studio bookings, or multi-day production schedules.