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F&B · Coffee · Global

Helping the world's 5th largest coffee company join a conversation 2.2 million posts strong

UCC Ueshima Coffee invented canned coffee, has 90 years of heritage, and over 2,500 products. But on TikTok — where 2.2M+ posts mentioned the brand — UCC itself had zero presence. The conversation was happening without them.

90
Years Heritage
2.2M+
Hashtag Posts
3
Content Pillars
0
From UCC
The Insight

Beloved by millions. Silent on social.

2.2 million TikTok posts mentioned UCC coffee — consumers sharing recipes, reviews, and morning routines. But not a single post came from the brand itself. Five critical content gaps were leaving the world's 5th largest coffee company invisible on the platforms that matter most.

TikTok posts about UCC2.2M+
Posts from UCC0
Content gaps identified5
Platform opportunityTikTok + IG
Our Approach

From content gap audit to visual storytelling

01
Content Gap Audit
Analysed 2.2M+ posts across platforms to identify the five critical gaps between consumer conversation and brand presence.
02
Visual Content Engine
Produced AI-generated lifestyle and product photography for Japanese and global markets.
03
Video Production
Created campaign-ready video content to establish UCC's presence on TikTok and Instagram.
The Work

Localized lifestyle content

AI-generated lifestyle photography showing UCC coffee in authentic Japanese and global lifestyle contexts — from quiet morning rituals to shared moments.

UCC lifestyle
UCC lifestyle
UCC lifestyle
UCC lifestyle
UCC lifestyle
UCC lifestyle
UCC lifestyle
UCC lifestyle
UCC lifestyle
UCC lifestyle
More Visuals

Product photography

AI-generated product photography showcasing UCC's range — from instant coffee to premium blends.

UCC product
UCC product
UCC product
UCC product
UCC product
UCC product
UCC product
UCC product
Video Content

Campaign-ready video

Video content produced for UCC's social channels.

▶
Video 1
▶
Video 2
What We Solve

The strategic problems AI Studio addresses for heritage coffee brands

Relevance
Positioned a heritage Japanese brand inside the modern coffee conversation — 2.2M+ posts strong on social
Authenticity
Product placement in real lifestyle contexts — not studio shots, but moments that feel organic to how people actually consume coffee
Localisation
Visuals tailored to specific cultural contexts — not one-size-fits-all global creative
Multi-format
A cohesive creative system spanning lifestyle photography, product shots, and video — all from one brief
Brand Safety
Every visual maintains UCC's premium heritage positioning while speaking to younger, digitally native audiences
Cost
Complete visual content library without traditional agency retainers, studio bookings, or multi-day production schedules
A heritage coffee brand, now part of the conversation 2.2 million posts strong
2.2M+
Hashtag Conversation
3
Content Pillars
2
Video Concepts
5
Product Lines Covered

Every brand has a story. We help you tell it where it matters most.

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