What did we sell?
The agreement records S$12,000 of contracted work. It does not prove all work has been delivered.
Brand Brain: your company’s source of truth.
At a glanceA Brand Brain is an organised source of approved company facts, brand voice, examples and working rules for people and AI tools. It connects the meaning behind your records: what counts as a qualified lead, which offer is current and who can approve a decision. Your team owns and maintains that foundation.
Who buys from youWhat you sellHow you soundHow work gets done
Your Brand BrainOne maintained company source
Customer enquiriesConsistent marketingSales follow-throughClear handovers
Which information should you choose for your Brand Brain?
| Layer | What belongs here | Who checks it |
|---|---|---|
| Business facts | Approved offers, customer fit, definitions and evidence | The person accountable for the business fact |
| Brand judgment | Annotated work, tone, claims and boundaries | Your brand or communications owner |
| Working rules | Decision criteria, exceptions and handovers | The department that operates the process |
Keep the underlying records in the appropriate systems. Your foundation explains what they mean and which source is authoritative. A payment entry belongs with accounts; the definition of an overdue invoice belongs in the rules that interpret it.
One sale. Three totals. A better question.
Illustrative teaching scenario, not a client result. A signed agreement is S$12,000, an issued invoice is S$6,000 and a bank receipt is S$3,000. Asking “what is our revenue?” without definitions invites a misleading single answer.
What can we collect?
The S$6,000 invoice records an amount billed. Terms and due dates determine what action is appropriate.
What reached the bank?
The S$3,000 receipt shows cash received. Matching its reference confirms which invoice it settles.
A useful answer names the measure, period and source. Revenue recognition follows the company’s accounting policy and qualified review; a language model should not decide it from these three numbers alone. See how the revenue training module and accounts workflow teach those checks.
The Brand Brain setup process: five steps
- Start with a decision. Choose a recurring question that currently requires someone to hunt across files.
- Choose the authoritative sources. Record the owner, access level and review date beside each important item.
- Resolve contradictions. If the price sheet and old proposal disagree, ask the commercial owner before the material enters a prompt.
- Test boundaries. Try a valid question, one with missing evidence and one the user is not authorised to ask.
- Retire old versions. Update the source and check every place that received a copy. Portability does not mean automatic synchronisation.
Can you use it with different AI tools?
Yes, reusable facts and instructions can support different approved AI workspaces. The setup still depends on each tool’s access controls, context limits and supported connections. A copied knowledge pack is a snapshot; a connected retrieval workflow needs its own configuration and testing.
Separate shared brand guidance from restricted customer, employee and financial records. Give a workflow only the information required for its job. Changing the model should trigger a repeat of the same example checks, rather than an assumption that its answers will match.
Learn the preparation steps in our knowledge-base guide, then compare starter workshop practice with a guided workflow build.
Questions about your company foundation
Is Brand Brain a separate AI model?
No. It is our name for the company knowledge and working rules used to guide approved AI tools. The selected tool supplies the model; your business supplies the approved context.
Do we have to move every company file?
No. Begin with the sources needed for one selected workflow. Keep private records in appropriately restricted systems and share only the information that workflow needs.
Who owns the information?
Your company retains its information. Assign a business owner to each important source and a workflow owner to check whether answers and handovers still work.
Does updating a source update every agent?
Not automatically. Copies need refreshing; connected tools need tested retrieval and access rules. The build should document how updates reach each workflow.
How is this different from a folder of documents?
A folder stores material. A useful foundation also records which facts are authoritative, what terms mean, which examples to follow and when an answer needs human review.
Where do we start with the training?
Choose the department problem first. The corporate training overview explains the nine modules and the preparation needed for a workshop or guided build.
Give your AI work a shared company foundation.
Start with one question that currently requires a search across teams. We’ll help identify its authoritative sources and the module to build around it.