- AI video is quoted per project; there is no public per-clip rate.
- Every frame and cut is approved by a human creative director before delivery.
- Product videos, UGC ads, fashion films and presenter videos all run through one pipeline.
- Live events, documentary footage and real testimonials still need a camera.
What is AI video production for brands?
AI video production uses frontier image and video models, combined with our own workflow and human creative direction, to produce finished brand video without a traditional set, crew or camera day. A creative director briefs the concept, casts the look, approves keyframes and signs off the edit. The frames and motion are generated, but every decision that shapes the finished video is made by a person who understands the brand.
It sits between a fully manual production and a self-serve generation app. A self-serve tool hands you raw clips with no direction and no quality check, and you carry the risk of an off-brand result. Our pipeline keeps a director on script, casting, motion, pacing and colour at every stage, so brand tone and product accuracy survive from first draft to final delivery. Nothing ships without a person checking it against the brief.
The output is a finished, edited video file ready to run, not a raw clip you have to cut yourself. That includes colour grading, pacing, music or sound design where relevant, and captions burned in for platforms where sound-off viewing is the norm.
What do we produce?
Product videos. Short demo and hero clips that show a product in use, in motion, or in a styled scene, built from your own reference photography. Useful for a product listing, a landing page or a paid ad that needs to show the item working rather than just sitting still. See AI product video and UGC ads for formats and process.
UGC-style ads. Creator-style spots for TikTok, Reels and Meta, built around a hook, a product-in-hand moment and a call to action, with an AI presenter standing in for a human creator. These are cut in multiple short variants so you can test which hook and pacing perform before committing media spend to one version.
Fashion films. Campaign and lookbook motion built from the same garments and model identity used in your still photoshoot, covered in full on AI fashion film. Motion and stills come from one production, so a campaign looks consistent across a landing page, a feed post and a paid video ad.
AI presenter and spokesperson videos. A consistent on-camera presenter delivers a script for product explainers, founder-style messages or ads, drawn from a library of 200+ presenters and avatars. The same presenter can be reused across a series so a brand builds a recognisable on-screen face without booking a real person every time.
Brand films. Longer-form pieces that combine several of the above into one story, for a homepage, a pitch deck or a launch. These carry more scenes and a longer script, so they are scoped individually rather than treated as a standard social spot.
Localised versions. The same video re-voiced and re-captioned into any of 50+ languages, so one production covers several markets without a reshoot. This is usually the cheapest way to add a market: the visuals are already approved, only the voice track and captions change.
How does a remote AI video project work?
The process runs in five steps, and it works the same way whether you are three time zones away or ten.
- Brief. You send the goal, the platform, the length, any script or hook ideas, and reference footage or product photography.
- Script and hook. We write or refine the script, including the opening hook that has to work in the first two seconds of a social feed.
- Keyframes for approval. Before any motion is generated, we produce still keyframes for every key shot so you can approve look, casting and product accuracy up front.
- Generation and edit. Approved keyframes go into motion, are graded, cut to length, scored and captioned.
- Delivery. Standard social spots are delivered in 48-72 hours from an approved brief; longer brand films take longer and are scoped in the quote.
Because approval happens at the keyframe stage, revisions are cheap: nothing expensive is generated until the still frame is signed off. This also means the working relationship does not depend on a shared time zone. A brand in New York or London can send a brief at the end of their working day; Singapore is 12-13 hours ahead of US Eastern and 7-8 ahead of the UK, so the first keyframes are often ready for review the next morning, before the brand's next working day has properly started.
Nothing goes to final generation without sign-off, and the brief sets out how many revision rounds are included so there are no surprises on either side.
Which markets and platforms do we serve?
We produce for brands in the US, UK, EU, Australia and Asia, and we cut for the platform you are actually running on: TikTok, Instagram Reels, YouTube Shorts, Meta feed and Stories ads, YouTube pre-roll, and Amazon video listings. Aspect ratio, caption style and pacing are set for the platform first, then the market.
Platform rules on AI-generated content are tightening and differ by platform. Meta has labelled ads made or edited with its own generative AI tools since February 2025, with a specific label for photorealistic AI-human ads next to the standard ad disclosure. TikTok requires labelling of realistic AI-generated content, whether the video is organic or a paid partnership. In the EU, Article 50 of the AI Act brings in a general duty to label deepfake-style content from 2 August 2026. We build to whichever disclosure requirement applies to your account, platform and market at the time of posting, and flag it in the brief rather than leaving it for you to discover after launch.
Format specs also differ by market: US and UK brands typically run the same social formats with different casting and voice, while Amazon video listings in either market follow the marketplace's own aspect ratio and content rules rather than a general social spec.
How is AI video priced?
AI video is quoted per project rather than sold at a fixed per-clip rate, because the variables move the cost more than the format does. A quote depends on: the number of variants (one hook cut five ways costs more than one finished video), the number of languages, whether a licensed presenter or avatar is required, the length and complexity of the script, and the number of revision rounds agreed in the brief. Ask for a quote once you know roughly how many assets and languages you need; we will tell you what drives the number up or down before you commit.
As a rough guide, a single short social spot in one language with a handful of hook variants sits at the lower end of a quote; a multi-scene brand film, or the same spot localised into several languages with a licensed presenter, sits higher. Because keyframes are approved before generation, you see the shape of the cost before the expensive part of the work happens.
What still needs a camera?
AI video is not a replacement for everything. Live events, documentary-style behind-the-scenes footage, and testimonials from real, identifiable customers still need a camera and a real person in front of it. Anything that depends on proving a specific human being said or did something in a specific place, at a specific time, is a job for traditional filming, not generation. We will tell you honestly when that is the case rather than force-fitting the brief into an AI pipeline.
The same applies to regulated claims that require a verifiable, named source, and to any moment where the point of the footage is that it is unstaged. AI video is strongest where the message matters more than the proof of who is on screen: product demonstrations, styled fashion motion, explainer scripts and ads built around a hook rather than a witness.
How does AI video compare with traditional production?
| Factor | Traditional production | AI video production |
|---|---|---|
| Turnaround | Weeks: pre-production, shoot day, post-production | 48-72 hours for a standard social spot |
| Cost basis | Crew, location, talent and equipment day rates | Quoted per project against script, variants and languages |
| Revisions | Reshoot required for major changes | Keyframe approved before motion is generated |
| Casting | Booked talent, limited to who is available and willing | Any presenter look, age or language from the library |
| Best for | Live events, documentary footage, named testimonials | Product videos, UGC-style ads, fashion films, localisation |
Neither approach is universally better. The right call depends on whether the video needs to prove something happened, or needs to say and show something clearly and consistently across markets. See the video portfolio for finished examples: video portfolio.
Frequently asked questions
How fast can you turn around a video?
Standard social spots such as UGC-style ads or short product videos are typically delivered in 48-72 hours from an approved brief. Longer brand films or projects with many language variants take longer, and the timeline is confirmed in the quote before work starts.
Do I need to hire actors or a presenter?
No. We draw from a library of 200+ AI presenters and avatars covering a range of looks, ages and delivery styles. You can also brief a specific look, and we will match it as closely as the library allows.
Is it legal to run ads with an AI presenter?
Rules vary by platform and market and are changing quickly. Meta and TikTok both require labelling of AI-generated or AI-edited content in ads, and some regions have their own disclosure laws for synthetic performers. We build to the disclosure requirement that applies to your account and market at the time of posting.
Can one video be produced in several languages?
Yes. A finished video can be re-voiced and re-captioned into any of 50+ languages without reshooting, which is useful for brands running the same campaign across the US, UK, EU and Asia at once. Because the visuals are already approved, adding a language is usually the fastest and cheapest way to extend a campaign into a new market.
How many revisions are included?
Revision scope is agreed in the brief before work starts, because it depends on project size and complexity. Because we approve keyframes before generating motion, most revisions happen at the cheap, early stage rather than after a full cut is finished.
What do I need to send you to start?
A brief covering the goal, platform, length and any script ideas, plus reference footage or product photography if the video needs to show a specific product. If you also want a matching photoshoot, we can align the video shoot to the same model and lighting set-up.
Can you produce a fashion film to go with a lookbook?
Yes. Fashion film uses the same garments and model identity as your still photoshoot, so campaign stills and motion match rather than looking like two separate productions. See AI fashion film for formats, process and what drives the cost of a film up or down.
What kind of video still needs a real camera?
Live events, documentary-style behind-the-scenes content, and testimonials from named, identifiable customers need real filming. We will flag this during the brief stage rather than force an AI approach onto a job it is not suited for.